Rough Country

Made with American Values

Transforming trucks, Jeeps, and SUVs into off-road legends since 1975.

Off-road History

Rough Country's story began in 1975 when they started as a shock manufacturer. Over the years, they have become one of the most trusted names in the off-road industry. ProTech offers a wide range of Rough Country products, including lift kits, shocks, bumpers, winches, Tonneau covers, lights, and more. But it doesn't end there; Rough Country and ProTech also cater to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.

The #LiftedLifestyle

We are proud to be a part of the off-road community and are determined to helping our customers enjoy the great outdoors. Whether you are a weekend warrior or a full-time adventurer, Rough Country has the products you need to live the lifted lifestyle.